The Business of Being Kim Kardashian,
Turning Fame into Fortune -How Kim Kardashian Built an Empire
In the eyes of some, Kim Kardashian has seemingly achieved the impossible—she has turned an overly-publicized sex tape into a global empire. From her show, Keeping Up with the Kardashians, to her booming beauty, fashion, and accessory lines, Kim and her family have made millions off of their name and unique brand of fame.
The Rise of the Kardashian Empire
Kim first rose to fame in 2003 when she first appeared in the adult-themed video, Kim Kardashian Superstar. It didn't take long for everyone to become familiar with the curvy brunette and her infamous family. In 2007, Keeping Up with the Kardashians premiered on E!, and it soon became one of the most popular reality shows on television. This led to other spin-offs such as Kim and Kourtney Take New York, Kourtney and Kim Take Miami, and most recently Kardashians: The Mannequin Challenge.
In addition to her show, Kim has gone on to promote several fashion and beauty lines through her website, KKW Beauty. She has also teamed up with her sisters, Kourtney and Khloe, on their apparel line Dash. Kim and her sisters are now making millions off of their brand name and the sales of their products.
Celebrity Endorsements
Kim has also made a name for herself in the world of celebrity endorsements. She has appeared in advertisements for products such as Quick Trim, Hype Energy Drinks, and Midori Melon Liqueur. She has also been featured on the covers of magazines such as Vogue, Elle, and Glamour. Kim's endorsements have made her one of the highest paid reality stars in the world.
Taking to Social Media
Kim has also built an impressive social following with over 170 million followers across several platforms. She actively promotes her products, services, and events on her Instagram and other platforms. Through her constant presence, Kim has been able to continuously grow her brand and expand her empire.
The Bottom Line
Although some may scoff at Kim's achievements, there's no denying that she has created an empire out of her fame. From her beauty and fashion lines to her celebrity endorsements, Kim is a master at leveraging her fame and turning it into fortune. She is a testament to the power of paying attention to the details, capitalizing on opportunities, and staying one step ahead of the game.